The vitamin cocktail brand Extra Life is supporting Ukrainian Fashion Week UA Edition SS25, held in Kyiv from September 1 to 4. As a partner of UFW SS25, Extra Life aims to contribute to Ukrainian fashion development and honor local designers who make the country recognizable worldwide.

“The talent and incredible energy of these people inspire and captivate. Even in the most challenging times, they continue to grow their businesses and create unique pieces admired by global stars and fashion icons. This perseverance and pursuit of excellence resonate with Extra Life’s values, so we are delighted to collaborate with Ukrainian Fashion Week,” said Borys Tsomaya, Marketing Director of the “New Products” group (producer of Extra Life).

The “New Products” group regularly supports projects that promote the development of Ukrainian arts and creative industries, including sponsoring exhibitions of young artists and art education programs for children and teenagers. Extra Life is a line of innovative functional drinks designed to boost health and improve quality of life, created by a team of experts alongside nutritionists and dietitians. These vitamin cocktails enhance overall well-being, increase endurance during sports, normalize digestion, and combat fatigue and stress. The brand advocates a philosophy of proactive care—daily steps to strengthen the body and achieve active longevity.