The main force for the formation of the brand was the contest “Look into the future”, after which Igor received support from influential people in the fashion industry.
After the Sidletskiy jacket featured the singer Jamala and the iconic pleated dress for the brand, featured the muse of the brand, the singer Onuka.
5.02.2020 was the first significant and very emotional show for the brand at Ukrainian Fashion Week. Which determined the further vector of development.
The brand aims to make women more beautiful by emphasizing their individuality with luxurious clothes of complex silhouettes.
The three main pillars in the creation of clothing are constructivism, a variety of textures, and an appeal to ancient Ukrainian crafts.
There have been many interesting collaborations with stylists and magazines during the short period of the brand’s existence.