Founded in 2019 by Yana Stanislavska, SANTA is a fashion brand that lives at the intersection of art and audacity. Named after her daughter Santa, the brand is rooted in deep emotional significance and serves as a reflection of Yana’s personal journey — one that celebrates bold femininity, untamed energy, and unapologetic freedom of expression.
At its core, SANTA tells the story of a woman who captivates, astonishes, and sets her own rules. With its signature balance of elegance and edge, the brand channels a high-impact aesthetic through daring silhouettes, vibrant colors, and unexpected details. Every piece is a statement — a tribute to powerful, passionate women who own their presence and express themselves without compromise.
Over the years, SANTA has gained international recognition, catching the attention of fashion icons and global celebrities including Madonna, Lady Gaga, Jennifer Lopez, Katy Perry, Olivia Rodrigo, Suki Waterhouse, Chiara Ferragni, Leonie Hanne, Nina Sandbech, Emili Sindlev, and Negin Mirsalehi. The brand made its debut at Ukrainian Fashion Week with the Fall/Winter 2025–26 collection and has since participated in multiple seasons of Paris Fashion Week, showcasing in exclusive showrooms.
SANTA also takes pride in its standout collaborations. In 2022, the brand partnered with American fashion giant Revolve to create a modern fairytale collection for the Revolve Gallery — a dreamlike tribute to folklore featuring mermaids, mavkas, and fluid, ethereal textures. In August 2024, SANTA reunited with long-time muse Leonie Hanne for a co-created capsule collection that blended both creative voices, marking a new milestone in the brand’s evolving narrative.
