MASHAT is an independent designer label led by a queer duo. Born and raised in Ukraine, this brand’s path began with a youthful dream and a love for decorative and applied arts. Futuristic and artisanal MASHAT items present the modification of socially sensitive areas and cultural trends. Brand’s motto: “Vive la routine” stands for implementing the festiveness to the daily lifestream.
For MASHAT, a sustainable approach is vital. Each piece is consciously handcrafted to meet the highest quality standards. The brand only releases clothes and accessories by pre-order, ensuring each piece reaches its prideful owner. MASHAT pays tribute to nature by constantly discovering new ways of upcycling to reach zero-waste production.
MASHAT designs wearable and conceptual clothing. From the space silver anorak, crafted with elements of stabilized moss, to the upcycled belts that honor the ethos of reimagining fashion waste, each piece embodies the fusion of art, innovation, and environmental consciousness. For MASHAT, clothing design is an Arte Útil —wearable and conceptual at the same time. Each collection incorporates a variety of materials and techniques. “Artistic casual” is MASHAT’s response to everyday wardrobe culture.
From 2022, the brand has started supporting cultural projects and social organizations that solve the urgent problems and challenges of our time.
