The founder of the brand A.M.G. Olena Bettyar started her career creating Magic baby clothes. She later created the brand A.M.G. and began the production of women’s clothing. The designer sought to spread the concepts of comfort and beauty in the global world. A large selection of different fabrics and the influence of modern trends have inspired the designer to create clothes that are comfortable and convenient to wear both in the evening and in everyday life. Only high-quality fabrics are used to create collections. In the clothes of A.M.G. the character of the modern girl is traced. He is a charismatic, independent person who stands out from other people.