Ukrainian Fashion Week

Visa | PrivatBank –  official Partners of the FW25-26 Season

Visa | PrivatBank – official Partners of the FW25-26 Season

In the new 2025 season, Ukraine’s largest bank, PrivatBank, has become the official partner of the country’s main fashion event, Ukrainian Fashion Week. Together with Visa, PrivatBank will offer guests and participants of Fashion Week a modern take on personalized banking services and unveil a new collection of premium offerings for clients.

Modern fashion is, first and foremost, an art form, while premium personalized banking services from PrivatBank and Visa represent the art of meeting all financial needs. High-quality products and services, reliability, and monetary security remain timeless trends. During Ukrainian Fashion Week, PrivatBank and Visa will support the development of the financial fashion concept by promoting initiatives that blend aesthetics, art, and innovation in the financial sector.

“Innovative banking technologies have already become integral to every Ukrainian’s modern lifestyle. Being financially savvy and utilizing all the features of a digital bank is a positive fashion trend in recent years,” says Dmytro Musiyenko, PrivatBank Board Member for Retail Business. “Moreover, this partnership with UFW opens new opportunities for collaboration with the Ukrainian fashion industry, supporting its growth and increasing its presence on the international stage.”

The collaboration between Ukrainian Fashion Week and Visa | PrivatBank highlights the importance of integrating innovations into various aspects of life, including fashion, to create unique solutions that combine comfort, technology, and style.

Financial Fashion by PrivatBank and Visa is a modern art of personalized service that combines premium cards’ benefits with top-tier financial terms, advanced digital technologies, and genuine care for each client. It also includes exclusive loyalty programs worldwide, enhanced travel comfort, exciting leisure opportunities, safety and health services, legal support, investment programs, and even Visa’s exclusive restaurant collection.