
UWFIA Pop-up
Eight Ukrainian fashion brands—Nadya Dzyak, Tamar Keburia, SAYYA, GRIE, Chereshnivska, Glassom Home, EON CORE, and UNICO—showcased their collections at a special spring pop-up event in Kyiv. While each brand offers a unique narrative and perspective on contemporary femininity, they are united by a shared philosophy: that meaningful beauty has the power to endure adversity and inspire hope for the future.

“This pop-up represents an important moment of unity for us—a symbol of strength and genuine support that can only arise through trust and collaboration,” says Nadya Dzyak, Creative Director of NADYA DZYAK.

The event was organized by the Ukrainian Woman Fashion Industry Alliance (UWFIA), a community of Ukrainian designers committed to mutual support. The Alliance’s primary goal is to foster the development of the Ukrainian fashion industry as a vital element of the country’s cultural identity.
“In times of greatest challenge, we stand together—genuinely sharing, supporting, and inspiring one another while uplifting Ukrainian fashion, culture, and community,” says Lyuba Makarenko, co-founder of UWFIA and Creative Director of SAYYA.

The event also included a styling session led by Ukrainian stylist Victoria Zhyr, who guided guests in selecting pieces from the featured spring collections and the brands’ timeless carry-over items.



