Ukrainian Fashion Week

UFW SS25: JULIYA KROS SHoW

UFW SS25: JULIYA KROS SHoW

SS25 JULYA KROS collection “Unbreakable Flowers” is dedicated to all women who, remaining fragile and tender outwardly, over the years of war, have acquired a super-possible inner strength that can overcome whatever.

 Every day, passing through sadness and pain, like a flower after a drought, again, she finds resources inside herself and flourishes with new strength, inspiring others with her creative beauty. Transformation of the personality and adaptation to circumstances – this is what happens to her and makes her invincible and resilient. This phenomenon has become embodied in the collection. Stylistically, the collection has two themes – “transformative” and “completed”.

The Brand’s DNA includes a transformative theme in the dark colour scheme and deconstructive solutions. Models are adjustable in length, and dresses can be converted into skirts, tops, or capes.

The completed theme is the designer’s inspiration by the transformative part, where the images have an unchanging, static look. The distinctive feature of the completed theme is femininity.

The main colour accent is pink, symbolising love, tenderness, and lightness. The main character of the collection is always the white shirt in various constructive solutions inherent to the brand.

The cut is based on the aesthetics of a Japanese kimono – the constant designer’s source of inspiration. The iconic accessory of the collection is the calla flower, which stands out for its vitality, even when it is cut, and symbolises female wisdom.