Taft, a renowned brand with over 60 years of history, has become an exclusive partner of Ukrainian Fashion Week. This collaboration is significant for the fashion and beauty community, as the event gathers top designers, stylists, and fashion enthusiasts from across the country. Known for introducing the world’s first hairspray, Taft has positioned itself as the go-to brand for achieving trendy styles. Each Taft product range is designed to fulfill the unique needs of its consumers.

The brand’s wide variety of hairsprays, lacquers, mousses, waxes, balms, gels, and other products provide impeccable, long-lasting hold and make styling dreams come true. It’s hardly surprising that Taft has established itself as the leading styling brand in Europe and Ukraine*.

The brand’s mission has always been to support creativity and individuality. Taft believes that the partnership with UFW embodies these values. The company looks forward to showcasing Taft’s innovative products and inspiring all participants to create memorable looks.

 *Source: Nielsen, Shares Hairstyling (sales volume in 2023)