KHOREK

The Tree of Life collection is a story about culture, roots, and strength that remains unshakable even in times of threat. It combines minimalist style, versatility, and care for foot health, proving that comfort and consciousness can be fashion. Each pair is not only about design but also a message about the value of health—something to be worn daily without sacrificing aesthetics. Tree of Life symbolizes past, present, and future, reflecting Ukrainian resilience and the ability to create despite circumstances. This is a collection about freedom of choice and the belief that style and self-care can coexist for us and future generations.

MARTA HOLOD

The Rose collection is dedicated to one of the most beloved flowers in Ukrainian embroidery—the rose. Roses in embroidery, forming floral ornaments, symbolize the sun’s eternal movement and constant renewal. The entire collection is crafted in red, a signature color of the MARTA HOLOD brand. Red stands for love, beauty, femininity, and passion. Roses with thorns become a metaphor for the Ukrainian woman: delicate, graceful, gentle, yet strong and determined.

VENSA

Jewelry brand VENSA introduced its new collection KARMA, where contemporary aesthetics intertwine with the philosophy of balance and inner harmony. Each piece symbolizes the connection between actions and their echoes, becoming a personal talisman for its wearer.

“Karma is an act that leaves a trace—an action without expectation of reward. It lives in our choices, words, and thoughts. VENSA’s new collection explores this idea through modern jewelry design. At the heart of the concept lies the symbol of the infinite knot—a reminder that everything we put into the world will return to us,” explains creative director Yevheniia Kuzytska.

The infinite knot, one of the oldest symbols of cyclicality and harmony, appears in the pieces as a sign of unity and a reminder that every choice carries the power to shape the future.

GRIE

Designer Alisa Hryshaieva unveiled the GRIE collection [t v e r d y n y a] at Ukrainian Fashion Week. Inspired by fortresses, weaponry, and women who are fortresses themselves, the line pays tribute to strength and resilience.

The symbolic centerpiece is a pendant-amulet: a charred spearhead, a brass Scythian shield, and a canvas ribbon—symbols of transformation, memory, and loyalty to oneself. The collection features three models—mini crossbody, shoulder bag, and tote—crafted in Kharkiv, a city-fortress. [t v e r d y n y a] represents artifacts that protect and empower women, wherever they may be.

ERǑMIN

ERǑMIN introduced the project ERǑMIN Custom Lab.—a creative laboratory where contemporary Ukrainian artists join forces to show that fashion and art are inseparable, creating new meanings together.

ERǑMIN Custom Lab. is both an experiment and a dialogue between form and content. Here, the hat becomes more than an accessory—it transforms into a canvas where artists express their ideas, emotions, and style. The project highlights the deep connection between fashion and art: art finds embodiment in fashion, while fashion extends and reimagines art in new forms.

The project was born out of the idea to merge fashion with art and transfer the artistic gesture into wearable form—allowing it to exist not only on canvas but also within a personal look. In this way, a new level of dialogue between art and fashion emerges, while supporting contemporary Ukrainian artists and rooting this discourse in culture.

Artists featured in ERǑMIN Custom Lab.:

• Murt Burner (Kremenchuk — Kyiv)
  An artist who began with street art and clothing customization before moving into painting and international collaborations. His emotionally charged symbolic style reimagines the Bucket Hat with the image of a snake—embodying strength, freedom, and danger—paired with a grunge-style black bandana, bringing a streetwear edge that bridges art and urban culture.
• Nadiia Khart (Kyiv)
  An artist working in ink-based analogue graphics who explores national memory. For the project, she created a design inspired by Ukrainian Baroque and Ivan Shchyrskyi’s old prints, featuring a crowned Madonna titled “The People’s Triumph.” This allegory of Ukraine was transferred onto the Big Panama hat, inviting everyone to feel connected to history.
• ODARKA (Kharkiv — Kyiv)
  A pop-art artist, designer, and volunteer whose works are part of private collections in the USA, Canada, Germany, and beyond. For ERǑMIN Custom Lab., she transformed her dynamic pop-art aesthetic onto the Sea Hat, turning it into a wearable artwork. “This hat is not just an accessory—it’s my mini-manifesto: to wear art every day, to make the world brighter, and to feel like the hero of your own story,” she explains.

ERǑMIN Custom Lab. stands as a union of artists and brand around the idea of making Ukrainian art visible. It demonstrates that contemporary Ukrainian creators have unique voices and can reframe tradition through fashion and creativity. The project is about synergy, collaboration, and a future where Ukrainian culture speaks boldly and confidently.

Sema Hats

Sema Hats presented a new collection inspired by a world where the line between reality and imagination dissolves. The designer created pieces where the hat becomes a key to another realm—bold, ironic, and refined.

This collection plays with forms and meanings: unexpected silhouettes and eccentric details meet classical elegance, resulting in an atmosphere of whimsical sophistication where style becomes a tool of freedom.

The performance presentation at UFW was staged as a symbolic gathering of diverse characters at one table. It was more than a performance—it was an invitation to see the accessory differently, as the protagonist of a stylistic narrative. Sema Hats turned accessories into expressive manifestos of individuality.