
SS26: NEW NAMES show
VVICS
Shedding Silence is a collection born in a moment when silence was not a choice, but a necessity. The realization that life can end at any moment sparked a profound urge to express oneself through clothing. Into this chaos came sewing — as a way to piece myself back together, as a form of inner calm, as a space where I can still hold something under control.
The collection is created for those who have endured the trial of silence, who have learned to live with tension inside, yet never allowed it to break them.

Each look is a symbol that even in moments when words are unnecessary, one can speak through form, texture, and color.
“If I truly have something to say — I must say it now. Not wait for perfect conditions. Not fear that it might not work out.”
Dark looks resemble armor — not for protection, but as a new skin, capable of feeling the world anew.
Light ones are like the stillness after the storm: not emptiness, but cleansing, light that does not ask for permission to shine.
The palette of the collection is built on the contrast between deep, dark shades and pure light tones. Dark colors symbolize accumulated experience, strength, and endurance. Light ones — transparency, renewal, and sincerity.
This duality creates a visual rhythm in which each look interacts with the others, emphasizing the main idea — the balance between vulnerability and inner armor.

The garments feature light and delicate fabrics — satin and chiffon — combined with denser suiting materials.
This contrast of textures balances softness with structure, visually highlighting the idea of combining vulnerability with inner strength.
Within a single silhouette, it evokes both a sense of protection and openness to the world.
It is a reminder that fragility and resilience can coexist within the same form. This collection marks a stage — one in which Shedding Silence becomes not just a set of garments, but an act of healing.
“My clothing is my way of speaking. And even when everything around changes or falls apart, I believe that things created with sincerity are capable of surviving.”








Saiman El Sabari
This is not just a collection — it is a story told through fabrics, shapes, and shadows. A journey through heat, dust, and light, where each image becomes a reflection of the path.
Saiman El Sabari, a young Ukrainian designer with Egyptian roots, creates his own universe, where the architecture of lines merges with the plasticity of movement, and the aesthetics of survival are transformed into art.

His journey in fashion began with an education in two design specialties, which allowed him to combine academic knowledge with practical experience. Working with well-known Ukrainian brands and ateliers, Saiman mastered both the studio approach and real production, learning to transform an idea into a finished object.
Akhet is a collection inspired by the concept of the horizon, where the sun rises, the point of transition from darkness to light. It sets out to reimagine the moment of transformation as a symbol of rebirth, new beginnings, and endless possibilities.

The name of the collection refers to the ancient symbol of the horizon, which in Egyptian culture meant not only the physical boundary between earth and sky, but also the time when new life begins — a period that brings with it a reboot.
Here, desert cyberpunk meets the past and the future, and cultural memory is perpetuated.
The garments are made of linen and cotton — natural, breathable materials. Together, they create a balance of softness and durability, and the images combine the functions and forms necessary in a world where every day is a new challenge.

The collections feature desert shades — from the deep darkness of Egyptian nights to the soft glow of morning rays over the sands.
Their shapes embody the memory of ancient civilizations: wide pants carry the rhythm of Bedouin cloaks and the comfort of combat gear; outerwear echoes the lines of military armor, adding confidence to the silhouette, enveloping the body like protection and tranquility.
The clothes in this collection are designed for movement and freedom. The layered and thoughtful designs ensure comfort in any environment. These clothes allow you to carry with you a sense of security and an invisible connection to a culture born under the desert sun.

The collection draws on the archetype of the traveler — someone who traverses vast spaces while maintaining their own identity. These are images of priestesses and warriors, nomads and seekers — those who are able to combine strength with grace.
For Saiman El Sabari, fashion is a cultural dialogue. It is not a reaction to trends, but a way of telling stories.
“These clothes are your presence in a harsh, hot, changing world and at the same time part of your path, your image, every movement that conveys a feeling and takes each of us into the depths of burning freedom, without rules and boundaries, which does not emphasize the body, but frames the experience and history that intersects with the present.”





ARTEMIO CHOUETTE
“Resurrected” – the collection presented by the ARTEMIO CHOUETTE brand at Ukrainian Fashion Week – embodies the feeling of rediscovering oneself after a metaphorical death. It is a story of the rebirth of an artist who has gone through an inner crisis and returns to life. Ten looks in the collection tell the story of various stages of transformation – from emptiness to newfound meaning.

Presented at UFW as part of the New Names program, the collection is built on an architectural approach to form. Elongated proportions, vertical lines, high collars, voluminous sleeves, and accentuated shoulders symbolize inner strength. The color palette, based on a contrast of dark and light shades, combines deep graphite, rich dark brown, chocolate, and warm wheat with milky and light gray accents, as well as black and white – an allusion to the interplay of light and shadow. Textures and fabrics play on contrasts: dense wool tweed and suiting materials are paired with sheer fabrics, matte surfaces contrast with shine, and crinkled textiles recall the scars of a past life. The silhouettes of the “Resurrected” collection hint at ritual forms, yet leave space for personal interpretation. Clean lines, layered constructions, an emphasis on shoulders and volume – all speak the language of inner renewal.

“I am interested in the moment when the pain has already passed. When a person stands up again – but is no longer the same as before. The clothing in this collection is like a shell for a new essence.” – says Artem Pugach, founder and designer of the brand, about the inner meaning of the pieces.
Clothing by ARTEMIO CHOUETTE balances between sacredness and minimalism. The deep inspiration for the collection goes back to the designer’s childhood – a significant reference point for Artem Pugach is the elegant sophistication of his mother, which impressed him from an early age. Other important sources of inspiration include late 19th-century fashion and the aesthetics of great couture houses such as Dior and Schiaparelli.









DANIA STINOVA
On September 7, within the New Names program of Ukrainian Fashion Week, DANIA STINOVA presented the collection Portals of Introspection — a visual exploration of the inner space as a personal architecture that emerges in response to excessive external noise.
The runway of Mystetskyi Arsenal transformed into spaces of silence that opened not outward, but inward. Each look evolved the idea of tranquility within chaos — futuristic minimalism, where purity of form merges with new constructive solutions.

Across nine silhouettes, form dissolved familiar rules: many standard elements disappeared, their roles taken over by rhythm, layering, and cuts. The shoulder seam flowed into the hood, the balaclava concealed the face entirely, leaving only a hint of presence.
Certain details — like the English collar — appeared as an inner response to the need for order. A citation from classic tailoring worked here as a point of equilibrium.

The culmination came in the form of a large white down coat paired with silver trousers — the only look where cut-out portals revealed no underlying layer, exposing the torso as the very core of self-awareness.
“I am not interested in escape, but in the boundary you choose yourself. Portals are about the ability to open your own space when the external becomes overwhelming,” the designer notes.

All looks were first created in 3D and then materialized physically, ensuring absolute precision of proportions and refined constructions. This method, which Daniya develops at her own STINOVA SCHOOL, fuses architectural logic with the living movement of fabric.
Portals of Introspection became a demonstration of how clothing can engage with inner states — without loud declarations, solely through form, volume, and the silence they create.



