Ukrainian brand MARCHI, specializing in outerwear, introduces its Spring-Summer 2026 collection created in collaboration with Kronenbourg 1664, where Ukrainian minimalism seamlessly meets French chic.

The starting point for the new collection was the aesthetics of summer leisure in all its forms: parachute jumps or fishing by the river, water sports or hiking in the mountains – all of these inspired the brand’s mood board. Setting new standards of conscious production, the MARCHI team reworks archival winter down jackets and technical fabrics into lightweight, voluminous silhouettes, with the parachute serving as the main inspiration – a metaphor for flight, lightness, and savoring the moment.

The effortlessness and French chic embodied by Kronenbourg 1664 became the foundation of the collection’s stylistic direction: silhouettes that do not constrain movement, weightless fabrics, and cuts that convey an uncompromising sense of freedom. This idea is further emphasized by abstract prints of parachutes and hang gliders, chaotically covering voluminous mini dresses, shirts, and midi skirts.

The effortlessness and French chic embodied by Kronenbourg 1664 became the foundation of the collection’s stylistic direction: silhouettes that do not constrain movement, weightless fabrics, and cuts that convey an uncompromising sense of freedom. This idea is further emphasized by abstract prints of parachutes and hang gliders, chaotically covering voluminous mini dresses, shirts, and midi skirts.

The fragrance by Rebellion for MARCHI complements the collection, creating a unique atmosphere for the show. Rebellion is an innovative perfume made of natural ingredients in premium-designed bottles, embodying a philosophy of freedom. Sporty looks of the collection are completed with Saucony sneakers, while classic looks are enhanced with elegant footwear by Miraton.