
SS26: J’amemme presentation
The SS’26 collection from J’amemme is a reflection on women, their power, and their presence. Titled Sa Lumière, this release explores female energy, presence, and multifaceted identity in today’s world. This season features looks built on sheer fabrics, experimental draping, and the brand’s signature pleating.

“Sa Lumière was created through different states — strength, storm, calm. It plays with reality and illusion, showing the transition from fragility and tenderness to inner power,” says the brand’s designer, Yuliia Yarmoliuk. “We wanted to illuminate the woman from within, to place her on a pedestal. This collection is a dedication to three states I personally experienced. We strive to highlight the inner energy of women, to emphasize its importance, and to present it as an art object — monumental, almost like in a museum.”

The collection is built on sheer fabrics and an ethereal sense of weightlessness. Chiffon and organza form the base, complemented by J’amemme’s signature pleats, seen in airy maxi dresses and coordinated sets. Transparent, flowing materials trace the body’s natural contours, creating a sense of movement even in static silhouettes. For the first time, the brand has introduced new textural techniques, including draping that enhances the sculptural quality of the silhouettes. The seasonal palette ranges from delicate aquamarine and earthy browns to bold purple accents, reflecting the spectrum of a woman’s character — her calm, strength, and inner light — through J’amemme’s distinctive shapes, textures, and motion.

One of the collection’s key looks was created in collaboration with Perwoll: a striking purple chiffon gown made entirely from 100% recycled plastic (recycled PET). The material underwent a full transformation cycle — collected, processed, and turned into new textile. This reduced the use of virgin plastic and minimized environmental impact. The collaboration embodies the shared philosophy of both brands, rooted in conscious consumption and care for the things we create.
Sa Lumière will be presented at Ukrainian Fashion Week SS’26 as an immersive performance, inviting the audience into a world of light — intimate and multi-layered.













