The brand DIIEVA presented a new collection at Ukrainian Fashion Week and launched a charity fundraiser for a Ukrainian soldier.

On September 6 at 6:00 p.m., within the framework of Ukrainian Fashion Week, Ukrainian brand DIIEVA unveiled its new collection at the TRADE SHOW location. The event took an unconventional format for the fashion industry—not a classic runway, but a live performance-presentation that became a dialogue about the essentials: roots and traditions woven into contemporary clothing.

A special highlight of the collection was the use of the ancient technique of straw weaving, reimagined for the first time on models within a fashion project. All garments were crafted from natural fabrics, as the brand places great importance on maintaining a balance between aesthetics, comfort, and sustainability.

The event also carried a charitable mission: DIIEVA organized a fundraiser with the goal of raising 25,000 UAH to support the treatment of Ukrainian defender Roman Kovalchuk, a soldier of the Armed Forces of Ukraine, who requires a jaw bioimplant following an injury.