The new SS’26 collection is built around tweed — a fabric with history that gains fresh meaning through a play of color and texture. The source of inspiration was the idea of the morning sun: light breaking through the haze of landscapes, creating a sense of comfort and the fleeting beauty of the moment. Morning appears as a beginning, a symbol of the birth of a new day and a new self, filled with anticipation of the future.

The collection explores the phenomenon of femininity through the lens of modernity. It embodies relaxed luxury combined with a new perspective on sensuality and sexuality. The strength of a new generation is interpreted through soft pastel shades of tweed and artistic details — fringe becomes a visual accent and a sign of inner freedom.

Key silhouettes include dresses, jackets, trousers, and jumpsuits with statement fringe and delicate embellishments. A separate line of seven cotton shirts — each named after a day of the week — reflects the rhythm of everyday life and structures time. Textured knitwear pieces such as jumpsuits, cardigans, and dresses bring depth and tactility to the collection, while sailor-style collars add lightness, evoking freedom of movement and balancing femininity with elements of sport-chic.

The color palette combines milk white (the main shade of the collection) with matcha tones and soft pink accents. This blend shapes an atmosphere of lightness, modernity, and romance. It reinforces the collection’s overall message — soft power that transforms classics into bold contemporary style.

Daria Chuprina’s SS’26 collection is a story of a woman who lives in the rhythm of the new era, yet preserves within herself tenderness, sophistication, and the depth of tradition. It is a language of confidence, sensuality, and freedom, where each look becomes the beginning of a new day and a new self.