SOVA, an official partner of UFW SS25, unveiled a collaboration with The HARDKISS.
The SOVA Jewelry House has unveiled its second collaboration with Yulia Sanina, frontwoman of the rock band The HARDKISS. The swallow is at the heart of the collection, symbolizing freedom, love of liberty, and barrier-free thinking and action. As Yulia Sanina notes, the swallow represents cosmic power in the small body of a bird. This symbol was inspired by the band’s album of the same name. The collection features yellow gold jewelry, including single earrings, necklaces, rings, bracelets, and two brooches, one of which is in silver. To achieve the perfect relief form of the bird, SOVA jewelers used laser mounting techniques. Each swallow is handcrafted by the artisans with rhodium-plating on the wing tips.
The collaboration has a charitable purpose—5% of the jewelry sales will be donated to SUPERHUMANS, a modern center for prosthetics, reconstructive surgery, and rehabilitation for those affected by the war.
“Our previous collaboration with SOVA was dedicated to the diversity of women’s beauty—rock and gentle, different yet so beautiful. We continue the diverse beauty, freedom, and inclusivity theme, committing the collection to those who can overcome everything and become a beacon for others. Earthly at first glance, but cosmic in dreams and strong in intentions,” shares Yulia Sanina.
“Every project of ours is a deep exploration of the theme we’re working with. Before shooting the video, our team met with the SUPERHUMANS patients to understand their challenges, feelings, and dreams. We immediately saw where our collaboration could intersect. The iron-willed, freedom-loving swallow is the perfect symbol to describe them. The director’s task was to highlight each person’s individuality, as the video features both regular dancers and SUPERHUMANS coming together in one project. Without unnecessary emphasis, the video shows people living alongside us. Our goal is to normalize their presence in life, in advertising, and in every media and non-media sphere,” says Anna Koval, SOVA’s Commercial Director.
