The jewelry house SOVA joins the new season of Ukrainian Fashion Week SS26 as an official partner. For a brand that has been creating recognizable designs, setting jewelry trends, and supporting Ukrainian designers for over 25 years, this collaboration is yet another important way to express itself within Ukraine’s fashion industry.

Last season, SOVA made a strong statement at Ukrainian Fashion Week — the brand’s zone at Mystetskyi Arsenal became one of the most visited. For the first time in Ukraine, the GLAMBOT zone was presented, where hundreds of guests experienced the feeling of walking a red carpet. In just two days, more than 600 videos were filmed there.

SOVA is one of the first Ukrainian jewelry brands to explore the format of designer collaborations, including those showcasing their collections at UFW. The brand’s creative portfolio already includes more than 20 partnerships — with designers such as FROLOV, Anna October, Litkovska, Lake Studio, as well as with singer KOLA, the band The Hardkiss, the animated film Mavka, and stylist Margarita Muradova. Alongside this, SOVA has also initiated dozens of charity projects in partnership with leading brands and foundations.

This year, SOVA is once again preparing a special presence at Fashion Week, supporting friends and partners at shows and presentations. See you this fall at Ukrainian Fashion Week!