Skvot announced the launch of its own fashion ecosystem
The pop culture school Skvot has announced the launch of its own fashion ecosystem. It will become a continuation of the film Spring-Summer, which is set to premiere in November 2025.
The school’s co-founders, Andrii Haidut and Inna Chut, presented the new products within the framework of Ukrainian Fashion Week.

“In the summer of 2024, we released the series Three in One about Ukrainian advertising. It garnered over 1,000,000 views on YouTube and incredible positive feedback from the industry. This inspired our team to further explore Ukrainian creativity. This time, we decided to take a deeper look at the Ukrainian fashion industry and share its story with a wide audience. The first and key product of this research will be the documentary Spring-Summer, in which we brought together important players of the domestic fashion market. However, the amount of material, themes, and perspectives turned out to be so vast that our research grew into creating a whole fashion ecosystem within Skvot,” says Inna Chut, CEO of Laba Group.

The Skvot fashion ecosystem will include: a series of free lectures by insiders of the fashion industry, a comprehensive course on Ukrainian fashion, a fashion podcast, and a fashion media platform within Skvot Mag. Previously, the school had already produced courses and lectures with designer Ksenia Schnaider, fashion influencer Bohdan Malovanyi, and designer and sneakerhead Serhii Filonenko. This year, the lineup will expand to include communications expert and entrepreneur Sasha Borodina, PR professionals Lesia Donets and Anton Yeromenko, as well as fashion expert Roman Tymofieiev.

Skvot also plans to continue its series of collaborations with various brands. Earlier this year, the school carried out its first partnership with INTERTOP — a competition to create a new identity for the Braska brand’s “Summer Drop.” The initiative drew considerable interest from young creatives — in just two weeks, more than 120 designers submitted their work. The winner received prizes from Skvot and the opportunity to implement her concept with Braska.

Earlier, Skvot unveiled the teaser for the documentary film Spring-Summer, which explores the history and development of Ukrainian fashion. The film features key figures in the fashion industry: Lilia Litkovska, Katia Silchenko, Yuliya Pelipas, Anna October, Nadiia Shapovalova, Ksenia and Anton Schnaider, Svitlana Bevza, Lilia Pustovit, the founders of Gunia Project, among others. The film is directed by Tonya Noyabrova.

“Ukrainian fashion is a global phenomenon. The film Spring-Summer highlights the people who keep this industry alive despite the war. This documentary is just the beginning of Skvot’s extensive exploration of Ukrainian fashion,” says Skvot co-founder Andrii Haidut.

Updates on the project can be followed on the official Spring-Summer Instagram page.
The Skvot fashion ecosystem will be developed with the support of Lenovo, Visa, PrivatBank, INTERTOP, and TSUM.