PrivatBank and Visa Continue the “Financial Fashion” Financial Literacy Campaign at SS26

PrivatBank and Visa have once again become the official partners of Ukrainian Fashion Week SS26, announcing the continuation of their financial literacy campaign with the project “Symbols of Financial Fashion” as part of the “Financial Fashion” initiative. The aim is to show that the world of finance can be just as effortless, convenient, and stylish as the world of fashion.

At the heart of the campaign is premium banking from Visa and PrivatBank, going far beyond standard benefits such as lounge access or discounts. “We want to show that premium banking is, first and foremost, your personal financial assistant, available 24/7,” says Dmytro Musiienko, Member of the Board at PrivatBank. “It’s your banker, ready to help with anything — from lending and instant money transfers to paying bills, sending a card to your child, or providing advice on benefits available to you. It’s reliability in any life situation.”

The “Financial Fashion” campaign combines the key qualities of premium banking — ease, speed, convenience, and reliability — with the fundamental elements of the fashion world, such as heritage, futurism, and collage-inspired creativity. At the intersection of craftsmanship, art, and uniqueness, finance and fashion find their common ground.

As part of UFW SS26, PrivatBank and Visa will create an artistically multifaceted campaign inspired by the rich heritage of Ukrainian fashion and the legendary artist Sonia Delaunay. Her innovative thinking, eclectic approach, and mastery in combining diverse elements perfectly embody the philosophy of “Financial Fashion”, where art, fashion, premium banking, and technology merge into a single harmonious space.

“Premium banking from Visa and PrivatBank is designed not only to ensure financial comfort but also to open the door to fashion symbols in everyday life — allowing our clients to enjoy life in its fullest expression and style,” adds Dmytro Musiienko.