Perwoll, an expert in gentle fabric care and an ambassador of the slow fashion philosophy, announces the continuation of its partnership with Ukrainian Fashion Week for the SS26 season. This collaboration goes beyond fashion — it’s about shared values: supporting Ukrainian designers, fostering creativity, and promoting a mindful approach to clothing.

During Ukrainian Fashion Week, Perwoll will unveil an interactive brand zone where guests can discover the secrets of caring for their favorite garments — learning how to preserve color, shape, and quality for as long as possible. “We believe every beloved item deserves a second, third, and even tenth life. Ukrainian Fashion Week is the perfect platform to remind everyone that style begins with care,” says Perwoll’s brand manager.

UFW SS26 will bring together leading designers, fashion influencers, and thousands of guests to co-create a new chapter in Ukrainian fashion. And once again, Perwoll will be at the heart of it all.