The third day of NewGen Lab began with the shows by SELERA and ARTEMIO CHOUETTE x VVICS, presenting their vision of contemporary fashion. The program continued with the NYNI show and UFEG:TEXTSTYLE, which showcased student works.

SELERA

ARTEMIO CHOUETTE x VVICS

NYNI

UFEG:TEXTSTYLE

As part of UFW x INTERTOP: The Culture of Design, the winner of the first season was announced. Liliya Oliynyk was awarded 150,000 UAH and the opportunity to create her own capsule collection in collaboration with INTERTOP.

The day’s educational program featured Q&A sessions by White Rabbit agency. Olha Halushka, personal and corporate stylist, and founder of the MODETON educational project, spoke about the role of a stylist in brand development. Anna Strilets and Olena Bulgakova, co-founders of the made.bureau wholesale agency, discussed pricing, sales, and entering international markets. Both Q&A sessions were moderated by Varvara Zikran and Maria Mukhova.

Additionally, a public talk was held by Svitla Volka, CEO of SVD_Denim, focusing on the algorithm for creating adaptive solutions in the fashion industry.

The day brought together runway shows, discussions, and opportunities for emerging designers striving to grow in the industry.

NewGen Lab’s partner is the RECONOMY program — an inclusive and ecological economic development initiative created by the Swedish International Development Cooperation Agency (Sida) and implemented by HELVETAS Swiss Intercooperation. The collaboration takes place within the project “Circular Business Models and Resource Efficiency for Competitiveness and Growth in the Textile and Sewing Sector in the Eastern Partnership Countries.”

NewGen Lab’s beauty partner is the Ukrainian professional nail cosmetics brand ADORE PROFESSIONAL.

The looks of the models on the NewGen Lab runway are created by students of the largest hairdressing academy in Eastern Europe, BLADE RUNNER.

Photo: Katia Hahosova