On October 1-2, Vienna, the MUKHA concept store hosted [S’AIVO] Charity Market, Ukrainian Designers’ Pop-Up and a charity auction within the “Support Ukrainian Fashion” Initiative from Ukrainian Fashion Week.

“[S’AIVO] is a unique event. The project combined three different formats, which allowed hundreds of guests to join the charity cause, support the designers and get to know their work. [S’AIVO] is a project about the opportunity through fashion to involve people in supporting those in need”, – Iryna Danylevska, co-founder and CEO of Ukrainian Fashion Week.

The first [S’AIVO] Charity Market, Ukrainian Designers’ Pop-Up and charity auction, which featured the iconic items of Ukrainian designers: NADYA DZYAK, BEVZA, FROLOV, the COAT, GASANOVA, KSENIASCHNAIDER, SLEEPER, ETNODIM, spotted on the world-famous celebrities and exclusive NFT work by GUDU from the 21 DAYS OF HOPE collection – raised more than 650,000 hryvnias in total. The entire profit from the auction, as well as part of the profit from the charity pop-up of Ukrainian designers, will be transferred to the KOLO charity fund, which supports the project “Childhood without war”, aimed at helping evacuated orphans from hot spots in Ukraine. The organizers will transfer funds from the charity market to the HELP UKRAINE CENTER for the purchase of medicines and medical equipment for hospitals and clinics for children and adults.

For two days [S’AIVO] became a Ukrainian space in the heart of the Austrian capital. The queue at the Charity Market with vintage items and the Charity Pop-Up Store, which featured items by Ukrainian designers ARUTIUNOVA, SIDLETSKIY, VIKA ADAMSKAYA, OLIZ and NEARON, ended at the end of the quarter. Designers Nadya Dzyak, Anna Arutiunova, Lasha Mdinaradze and Vika Adamskaya became special guests of the event. Famous Ukrainian women also visited [S’AIVO]: star choreographer Olena Shoptenko, Vogue UA publisher Yuliya Kostecka, businesswoman Katya Lyubchyk and stylist Anna Tilniak. In addition, influential Austrian influencers Diana Steiner and Anita Stolz were spotted among the guests of the event.

[S’AIVO] was created by a group of inspired like-minded people. With the support of Support Ukrainian Fashion Initiative, HI EYE and main partners – AES Consulting and Altamira, the team managed to create a pleasant atmosphere and bring a piece of Ukraine to the heart of Vienna. The venue of the event was the MUKHA concept store, and the floral decor was created by Mono Flowers, decorating the space with their favourite sunflowers.

#[S’AIVO] Partners

Support Ukrainian Fashion Initiative – co-organizer
HI EYE – co-organizer
AES Consulting – partner
Altamira – partner
MUKHA – venue partner
Weingut Mayer am Pfarplatz – partner
Mono Flowers – partner
Healthy Choice At – partner

Photo: Veronika Monakova, Diana Kopayhora