This season, Ukrainian Fashion Week bridges fashion and innovation by introducing its official fashion-tech partner — MUSH. For the first time in UFW history, guests will be able to “steal the look” straight from the runway in seconds — thanks to MUSH’s unique AI fashion scanner.

The Mission of MUSH

MUSH is a cutting-edge fashion-tech platform designed to help stylists, influencers, buyers, and brands not only work efficiently but also scale their impact, foster collaborations, and shape the future of the fashion industry.

Stylists at the Heart of MUSH

The platform provides stylists with an all-in-one tool for managing clients:

• A digital wardrobe with capacity for up to 30 clients at once.
• AI-powered search across global and Ukrainian markets, saving up to 6 hours of work.
• Instant look creation in just a few clicks.
• Automatic background removal, categorization, and purchase links.
• Seamless tools for building collections and capsules in an aesthetic, client-friendly format.
  
  

For Influencers & Brands

• Influencers can grow their revenue by working with brands outside standard affiliate programs, creating and publishing curated looks for social media.
• Brands gain access to new markets and audiences: MUSH stylists and influencers operate across countries, recommending products to clients, in guides, and through social media and Telegram channels.
• The win-win model: brands only pay for results.
  
  

“Steal the Look” at UFW

The highlight of the season is the interactive “Steal the Look” experience. During UFW, the MUSH team will work on-site with its AI fashion scanner:

1. Guests photograph any runway look.
   
2. AI instantly recognizes the components of the outfit.
   
3. The platform suggests similar pieces across different price segments, which can be saved in a personal digital wardrobe and purchased online.

This transforms runway viewing into a real-time, interactive shopping journey.

Looking Ahead

MUSH is built to connect fashion professionals worldwide, automating daily tasks, boosting efficiency, and unlocking new revenue streams. The platform empowers experts to focus on creativity, growth, and influence — leaving routine to technology.