This February, Kronenbourg 1664 will proudly join Ukrainian Fashion Week FW25-26 as a partner of the season. Once again, the brand supports the country’s leading fashion event, contributing to the growth of Ukrainian fashion and embracing values that align with the company’s philosophy.

Art, aesthetics, and style are powerful tools for capturing societal changes, expressing the transformations Ukraine is experiencing, and reimagining its history and traditions. Through initiatives like Ukrainian Fashion Week, global attention is focused on Ukraine and its cultural heritage.

The taste of Kronenbourg 1664, with its distinctly French identity, beautifully complements the vision of Ukrainian Fashion Week, combining elegance and style. The brand invites you to explore the world of fashion through the iconic refined blue — a shade that encapsulates the essence of French sophistication and aesthetic.