In the new season of Ukrainian Fashion Week SS26, Graff and Smile join the country’s main fashion event, uniting the aesthetics of style, taste, and comfort.

Graff Tea represents a contemporary vision of moments of pleasure and inspiration – with its delicate aroma, refined taste, and a philosophy that celebrates beauty in the details.

Smile wet wipes embody confidence, care, freshness, and comfort that remain relevant to any look, wherever you are. And the trendy Smile minis have already become a stylish and practical accessory, perfectly fitting the pace of modern life – easy to slip into a mini bag or pocket.

Today, fashion on the runway is not only about appearance – it’s about how you feel. Graff and Smile create an atmosphere of confidence and harmony, allowing you to step into the world with your own fashion moment.

Partnership with Ukrainian Fashion Week is about supporting culture, freedom of self-expression, and inspiration. We are proud to be part of the fashion movement that amplifies the voice of Ukrainian style worldwide.