For the new season, designer Viktor Anisimov presents &yellow — a new direction for the VIKTORANISIMOV brand, born from a significant event: the creation of the ceremonial uniform for the Ukrainian Paralympic national team, which athletes wore during the opening ceremony of the 2024 Paralympic Games. From now on, the brand will focus on sportswear as a distinct category.

Staying true to the traditions of VIKTORANISIMOV, the designer explores themes of versatility, functionality, and reinterpreting conventional meanings. The concepts of multilayering and the garment’s lifecycle remain central to this new direction. Viktor is particularly fascinated by how the perception of clothing changes over time — how an item created for a special occasion gradually transforms into something trivial.

For example, in childhood, a jacket that was initially worn on special occasions eventually became a casual piece, and later, a sports garment.

The &yellow collection blends retro sports aesthetics with contemporary design: relaxed fits, graphic elements, contrasting stripes, checks, and signature transformer details.

Functionality and comfort have always been part of Viktor Anisimov’s design DNA. He always integrated sports elements into his main collections. However, &yellow is not just a new line. It is the first step towards creating a national sports brand for Ukraine, one that goes beyond the traditional blue-and-yellow color scheme to combine innovation, style, and national identity. This marks a new chapter in the development of Ukrainian fashion and sports, where design becomes part of a great mission.

Photo: Andriy Sokolov