J’amemme presented a new FW25-26 collection, called Noir, a manifestation of mystic elegance and cold sexuality. Inspired by a thin line between strength and fragility, the collection balances transparency and secrecy through architectural silhouettes and intricate textures.

“Noir is about emotion — it is a story of a woman who carries a mystery within her, – shares the brand’s designer, Julie Yarmoliuk. “Her beauty is cold yet captivating, her strength hidden but palpable. She exudes confidence and sophistication, leaving an unforgettable impression.”

The collection’s core pieces are built on semi-sheer pleated fabrics, sharp tailoring, and a dark palette of black with accents of graphite, deep emerald, and ash, reflecting the essence of the night. Flowing silhouettes with high collars, asymmetric cuts, and translucent trains play with light and movement, while structured jackets and coats take center stage with strong shoulders and cinched waists. Corsets, introduced this season, become the center of attention — sculptural and delicate, adorned with spiral-shaped flowers or created in simple yet elegant geometrical cuts to accentuate the body’s natural curves. Balancing their sensuality, masculine elements, such as oversized cuffs and refined cufflinks, add sharpness to the collection.

J’amemme also expanded its exploration of texture this season, introducing croco leather in gloves, oversized bags, and clutches. This new material brings a raw, tactile dimension to the collection, complementing the brand’s signature pleats. At the heart of the collection is the debut of hemisphere-shaped accessories, created by a jeweler exclusively for J’amemme. Symbolizing the transition between light and shadow, these hemispheres appear as rings, belts, and buttons, embodying the collection’s mystery and contrasts.

Noir will debut as an immersive theater presentation at Theater “Suzirya” during Ukrainian Fashion Week FW25-26. Directed by Ukrainian actor Vitaliy Azhnov, it blends fashion with cinematic storytelling and live art. Noir-inspired performances will unfold across three stages, complemented by evocative fragrances and live music. This multisensory approach transforms Noir into a living performance, merging fashion with theater arts.

Photo: Katia Boklan