The brand FROLOV presents its new collection BLUE — a sensual and bold exploration of vulnerability, duality, and the power of transformation. It tells the story of designer Ivan Frolov’s personal “blue period” — a journey through inner struggle and healing, embodied in garments and a newly created mythology that balances intimacy and theatricality, dream and reality.

“For me, this collection is a point of liberation. I move forward by transforming everything that once caused pain into beauty, offering it to the world without destruction,” — says Ivan Frolov, founder of the brand.

The central motif of BLUE is the arrow — a symbol of both physical and spiritual vulnerability. It unites myths of Achilles’ heel, Cupid’s and Apollo’s arrows, which can bring love or inspiration, but also wound. This symbol runs through the silhouettes, accessories, and footwear of the collection, creating a parallel between beauty and pain. The image of an arrow piercing the heel became the starting point for the mythical universe of BLUE, inspiring the creation of a pantheon of masks representing imagined creatures: the Deer, the Dolphin, and the Swan-Serpent.

The first to emerge was the image of the magical Deer — a metaphor for resilience and inner transformation, where every attempt to inflict harm turns into a new element of beauty.

In FROLOV’s “new mythology,” the Swan-Serpent is born — a creature harmonious in its contradictions. Its neck combines the fluidity of tenderness and threat, embodying the duality of light and dark, fragile and dangerous.

The third figure, the Dolphin — Ivan Frolov’s favorite animal — is reimagined with a heart-shaped tail. It serves as a Totem of Love, a symbol of unity between mind and heart.

The collection features masks of these three creatures, crafted from papier-mâché and Swarovski crystals. They became the key visual heroes of the collection, brought to life by artist Oleksandra Ilnytska under the curatorship of Mariia Kvitka.

BLUE is a couture-to-wear collection, blending evening looks with everyday pieces. It serves as the closing chapter of the designer’s “blue period” while opening a new stage of creativity. It reveals Frolov’s personal journey, transformed into forms that resonate with universal emotions and experiences. BLUE is a world without purely good or evil heroes — a space where fragility turns into beauty, and pain becomes a source of inspiration.

Team
Photo: Stepan Lisovskyi
Video: Alex Local
Style: Nadiia Shapoval
Gaffer: Oleksii Kuzmenko
Light: Mykola Zakrevskyi
Light: Oleksandr Smirnov
Makeup: Kateryna Petryshyna
Hair: Pavlo Lotnik