On August 10, the second event of the UFW International Season SS23 took place – the Ukrainian brand the COAT presented a digital fashion film as part of the official schedule of events and presentations of Copenhagen Fashion Week.

Copenhagen Fashion Week and Ukrainian Fashion Week announced a partnership aimed to support fellow fashion organization during the war.

As the 169th day of the full-scale invasion approaches, the Ukrainian fashion industry is struggling not only to survive and mobilize but also to continue creating collections to tell the world about Ukrainian resilience, as well as to show Ukrainian national identity through fashion.

As part of the Fashion Week partnership, the Ukrainian brand the COAT presented the SS23 collection, which was created under missiles attacks. The new collection is presented in the colours of DNA the COAT with silhouettes, prints and embroidery that symbolize Ukrainian traditions.

The SS23 collection conveys a sense of the originality and uniqueness of Ukrainian culture. The location of the shooting is Pyrohovo Open-Air Museum – a treasure of folk architecture and everyday life of Ukraine under the open sky with all historical and ethnographic regions of the country, about 300 monuments and 100,000 different exhibits.

“This collection is my loud statement to draw the attention of the world fashion industry to Ukrainian culture. This is a responsible mission – to represent our country in a dignified way,” says Katya Silchenko, creative director of the COAT brand.

What will be most memorable? Exquisite bustier top with hand embroidery and midi skirt with ethnic decoration.

The main colours of the collection are blue, pale yellow, rebellious orange and soft pink. Prints are reminiscent of traditional Ukrainian crafts and landscapes with wildflowers of Ukraine while maintaining lightness at the level of femininity from the COAT.

Within the partnership of Copenhagen Fashion Week and Ukrainian Fashion Week, the Ukrainian brands the COAT and TG Botanical are represented as part of the official schedule of CPHFW events and presentations: the COAT presented a digital fashion film and TG Botanical will have a physical presentation on August 11.

PR Spalt – official PR agency of both brands.

Credits:

Location: Музей Пирогова
Photo: Денис Маноха
Style: Євгенія Скварська
Models: Валерія Мерзлікіна, Катя Зуєва, Марія Єрмакова
MU: Світлана Римакова
Hair: Юлія Стець