Ukrainian Fashion Week and "ZEFIR" magazine found BEST FASHION AWARDS – the Ukrainian Awards in the field of fashion.
The main aim of BEST FASHION AWARDS is to identify objectively and present leaders of Ukrainian fashion to national and international fashion community. To note achievements of fashion designers in the development of fashion, creation of fashion industry and maintaining Ukraine's positive image abroad.
Award is aimed to enhance the authority of Ukrainian designers in the country and inspire them to creative and professional growth.
BFA Awards are determined every year and evaluate collections of two seasons. The destiny of official awards is decided by a specially assigned group of experts consisting of fashion journalists, fashion critics, byers and leaders of public opinion. There was started Holiday Fashion Week – a Ukrainian Fashion Week project aimed to present new achievements in cruise dress-code. The annual HFW project has managed to occupy an important place in both – Ukrainian and international fashion schedules, as well as to attract the attention of numerous fashion insiders. Traditionally, Odesa welcomes this unique fashion event during the last weekend of June. Warm sea, clean beaches, original collections and colorful audience – these are the successful components of Holiday Fashion Week, the only show of cruise collections in Central Europe.
There was held the first Ukrainian prêt-à-porter Fashion Week, which became an unprecedented event within the Eastern Europe.
Ukrainian Fashion Week is professional shows of designer collections, the format of which fully corresponds to the global standards for prêt-à-porter fashion weeks.