RUTA LENDRAITYTE

RUTA LENDRAITYTE

Winner of Fashion Award “Mados Infekcija” 2017, Vilnius. 

It's the greatest honor ...ability to create freely..... to contribute to advancement of fashion industry toward a more socially and environmentally responsible future, developing new technologies and innovations with sustainability in mind. That's how I approached my latest collection – “The clothes are alive” based on the research “Neurotic Defense in Costume”. I believe the biggest challenge that we are facing today is changing the collective conservative fashion industry mindset. Very little has changed in the past century! Finally, consumers are starting to care more about how the goods are being produced. This is not about whether the product is handmade or 3D printed, it's about if the means of production is responsible and the materials are sustainable. I believe that fashion and apparel industry is starting to transition to a more innovative and sustainable future. These changes will not happen overnight, but I believe the process is underway. 

IYDC Rūta Lendraitytė Utalla 6