Each time they study the schedule of Ukrainian Fashion Week most journalists and clients of the brand look forward to getting their invitation, which is one of the brightest elements of the preparation for the fashion show. We have selected the most interesting invitations and asked the designers to comment what they tried to say with them.
“In our invitation we have coded the key ideas of our collection. One print covers another. There are flowers and a clear color family”.
“The collection is concentrated around Atlántida. Atlántida is sea, water. That’s why we have added a colorful liquid to our invitations”.
“The collection is based on kaleidoscope idea – patterns in strict geometrical lines change one another reflecting the idea of the future show”.
Elena Burba found her inspiration for a new collection in Spain and the invitation to her show is a piece of the sunny country, which she has brought from Spain.
“The leitmotif of my collection is an eye. If you look at my invitation thoroughly you will see a target. That’s how we tried to focus the attention of the guests on the collection itself, on its details and fabrics. This time we will offer a great variety of textures”.
“The pattern used for the invitation is a part of the print used in our collection. We want it to become recognizable”.
“SS 2013 collection “For the Sake of a Rose” is a contrast of black and pastel colors accentuated by dark blue. It is a rose of dark-blue color that the scientists have been fighting to create for a long time. After all, having developed the genotype of a blue pigment, genetic scientists reached their aim and proved that when there is a will there is a way, even if a dream seems unreachable”.
IDoL by Serge SMOLIN
“There is a QR-code on our invitation. Reading it with a special program one gets to the website of our brand. We want to have a feedback, a true dialogue with our guests”.