Ukrainian Designers within WHO'S NEXT Pret-a-Porter Paris
On January 19-22 Ukrainian designers Anastasiya Ivanova, Larisa Lobanova and Olena Przhonskaya presented their FW 2013-14 collections within the most grandiose exposition WHO'S NEXT Prêt-à-Porter Paris.
Designer Anastasiya Ivanova shares her impressions with Ukrainian Fashion Week editorial board: “In order to become participant of WHO'S NEXT Prêt-à-Porter Paris designer should be approved by authoritative and demanding organizing committee. Fashion professionals paid the tribute to impeccable cut and high quality of our collection in French fabric. We are proud to state that his year Nai Lu-na by Anastasiya Ivanova brand has significantly developed its geography. Now dresses by Anastasiya Ivanova will be presented in fashion boutiques of France, Italy, Japan, Iceland and even Saudi Arabia”.
Within the exposition designer Larisa Lobanova presented her feminine and romantic boho-chic collection in natural Italian fabrics. The key accent of the collection is the designer print developed by Larisa Lobanova. The collection consists of diverse multifunctional and multi-combinatorial base items. The designer told Ukrainian Fashion Week editorial board that participation in the exposition was a perfect opportunity for her to present Larisa LOBANOVA brand to international fashion community and to develop European and international markets, because the event presupposes meetings with buyers and representatives of Paris showrooms, international boutiques and mass media.
Designer Olena Przhonskaya presented an elegant black, grey& navy collection. “First of all it is a great experience, - tells the designer. – We have discovered many useful points, we have seen how other brands organize their working process, we have met many interesting personalities, as well as have found agents who will represent and popularize PRZHONSKAYA brand in Europe. Our brand has already participated in such prestigious international expositions as WHITE (Milan), but we can admit that the grandiosity of WHO'S NEXT Prêt-à-Porter Paris is really impressive: large areas, endless participants (about 2000 brands). Paris showroom has stricken us with its size and approach to present brands. We will definitely continue developing European market proudly accentuating that we present a Ukrainian brand”.
WHO'S NEXT Prêt-à-Porter Paris is a significant fashion-event for professionals. It is held twice a year and gathers more than 47 000 visitors. Thanks to “Ukrainian Platform” organized by Ukrainian Fashion Week Organizing Committee Ukrainian designers have become popular residents of the trend-show.