On September 10th in New York, the Ukrainian Fashion Week hosted a presentation of Ukrainian designers in an unusual format. New York's Infinito Gallery has become the "center of research" of Ukrainian fashion. The main message of the project is "Ukrainian fashion is so varied, unpredictable, original that it can not be simply consumed. It must first be explored."
FASHION EXPERIMENT 01 presented residents of UFW with SS19 collections – Bobkova., FROLOV, DZHUS, Ruslan Baginskiy, the COAT by Katya Silchenko, Yelizavetta Volosovska. The conceptual approach to fashion-presentation and the creation of art-installation, which combined several of the most current creative formats around fashion-design, attracted the attention of New York Fashion Week guests. The gallery's space, where the presentation took place, was transformed into an imaginary fashion lab, due to graphic design, sound design, VR guests "researched" Ukrainian fashion. All the collection outfits were in white covers with flaps, and the guests had to open the covers or with the help of the hostess in white coats. Due to the phenomenon of Pareodolia - a kind of optical illusions, known as the recognition of forms and familiar objects in chaotic and random images, guests of the presentation were looking for close to themselves in models-objects of designers.
The project was supported by the Ukrainian Cultural Foundation and united various creative industries, demonstrating their high professional level.
Project Manager - Oleksandra Dimitreevich Ukrainian Fashion Week. Creative Director - Janis Nedopas. Virtual effects – SKYWELL SOFTWARE. Special thanks to RAZOM Public Organization (USA) and Samsung Ukraine for the help in implementing the project.
Photo: Nina Pashkovska (Horbenko). Stages photo: Lena Shkoda.