UKRAINIAN DESIGNERS AT CHINA INTERNATIONAL IMPORT EXPO 2018
Thursday, 08 November 2018
On November 7, Ukrainian Fashion Week team presented Ukrainian designers at China International Import Expo 2018.
China International Import Expo 2018 is an international exhibition which runs from 5 to 10 November 2018 in Shanghai. This is the first international exhibition in China that is focused on import. For Ukrainian manufacturers it is an opportunity to be among the first to present their products and services to this new market.
Designers presented their collections among them were ARTEMKLIMCHUK, FROLOV, KSENIA SCHNAIDER, OLENA DATS, SIX and were supplemented with hats by Ukrainian brand RUSLAN BAGINSKIY.
Collections were presented in the format of a large fashion show for 50 minutes. And fashion films of designers were shown between the runways.
The main concept of the show was the value of handmade in the era of high-tech production, devotion to traditions.
Ukrainian clothes were always appreciated for the handmade embroidery, the closeness to nature and the presence of the soul in the masters' products. Even in the era of high technology and the growth of volumes of production, Ukrainian designers do not neglect folk techniques.
Presenting their collections around the world, they proudly emphasize that the use of high technologies in production does not prevent Ukraine from remembering its cultural heritage.
The program is implemented with EBRD support under the EU4Business initiative of the European Union.