Ukrainians will create life-saving clothes
On June 24, Ukrainian Fashion Week and Rozetka launch a competition for young fashion designers Safe Fashion. Participants will create collections of clothing and accessories with reflective elements. The competition invites everybody who associates their life with fashion or considers their ideas relevant to the theme of the competition.
Safe Fashion solves two problems: it actualizes the road safety issue (according to the Ministry of Internal Affairs of Ukraine, about 3 thousand people die each year as a result of an accident in Ukraine. Among the reasons - drivers do not notice pedestrians in the dark) and it gives an opportunity to reveal the talent of young Ukrainians who are just starting their way in fashion and design.
"In 2004, Alexander McQueen first showed on the podium futuristic kits with reflective tapes. Later, this material appeared in the collections of Maison Margiela, Balenciaga, Yeezy, Calvin Klein. Wearing clothing with reflective elements you should not afraid of being unnoticed not only by the driver in the dark but also by the most sophisticated fashion critics, "says the head of UFW and jury member Iryna Danylevska.
The Safe Fashion jury includes well-known Ukrainian designers Ksenia Schnaider and Katya Silchenko, Rozetka co-founder Iryna Chechotkina and TV presenter Valentyna Khamayko.
"We want to come true dreams of people who are just starting their creative path in the fashion industry," says Iryna Chechotkina, co-organizer of the competition. - The ten finalists of Safe Fashion will be able to present their works at Ukrainian Fashion Week. Moreover, the winner will receive 60 000 hryvnias for realizing his/her creative ideas. We are looking forward to the boldest and most original ideas. "
From June 24 to August 4, organizers are waiting for sketches of the future collection (the contestants send three looks) - it can be both clothing and accessories. The main condition - the outfit should have reflective elements. On August 10, the jury will announce a shortlist of 10 finalists. The jury will choose one look of their collections to be produced and presented at Ukrainian Fashion Week in Mystetskyi Arsenal.
On September 4, the winner of the contest will be announced.
You can fill out an application form and download your sketches here.
More about the terms of regulations of the contest, you find here.