On October 13, the Ukrainian Vogue will host the fifth Fashion's Night Out shopping festival in Kyiv. This international action aimed to support the fashion industry, which was launched by Anna Wintour in 2008.
Traditionally, main stores, boutiques and shopping malls of the city will take part in the festival - Passage, Sanahunt Luxury Department Store, Helen Marlen, Asthik, TC Mandarin, Ocean Plaza Shopping Center. The new point of the fashion route will be the TSUM.
On Fashion's Night Out all participating stores will delight visitors with limited collections, discounts, champagne, prizes and other surprises. Also, anyone will be able to buy branded T-shirts and souvenirs by the Ukrainian Vogue. And the most active participants will receive FNO 2018 Shopper special prize - the Vogue Box, created in partnership with the best cosmetic and fashion brands.
Admission is free. The full list of stores-participants you can find in the fashion map of Kyiv. The face of the advertising campaign of the FNO 2017 Festival became Kate Underwood Ukrainian model, photographer and it-girl. The general partner of the event is Mercedes-Benz, payment partner - MasterCard.
The first FNO Shopping Festival was held in New York. At the height of the global crisis, the chief editor of the US Vogue, Anna Wintour, invited fashion designers and boutiques to hold "Fashion Night", during which stores should work until midnight, offering guests gifts and entertainment to attract customers' attention and money to the American fashion industry. Every year the festival takes place in 10 countries and 17 cities of the world. In 2017 Tokyo, Milan, Mexico City, Taipei, Moscow, Berlin, Dusseldorf, Melbourne, Sydney and Madrid have already hosted Fashion's Night Out.