Past weekend the Lake Studio Spring-Summer collection The Sirens started selling at the Liberty London. The presentation took place in the format of the installation: the Lake Studio team built scenery inspired by the sea, inhabitants of the water depths, their flora and fauna - thus developing the theme of the collection.
"We started preparing for the pop-up store last autumn," says Anastasiya Riabokon and Olesya Kononova, creative director of Lake Studio, adding that this was probably the most lengthy and detailed negotiation in the history of the brand. Designers also add that their team had to introduce Lake Studio to the British audience for the first time. "As a result, we are very pleased that our sales started at Liberty London, a department store that is so close in spirit to our brand," said designers.
Alexandra Gordon - bayer of the pop-up store notes that the collections of Lake Studio present natural elegance, and adds that these dresses are ideal for the spring-summer season. "In Liberty London, we always keep eys on the emerging designers and open them to the British public - so when I discovered Lake Studio, I was absolutely delighted," Gordon said. In addition to Britain, Lake Studio started selling in Switzerland (Boutique White, Lugano), China (Figaro, Shenzhen), USA (Formation Boutique, Colorado), Germany (KYCclothing, Cologne), Taiwan (Maison Noir, Taipei), Russia (Lelynx, Moscow) and Saudi Arabia (Art of Living, Riyadh). In Ukraine Lake Studio sells at Helen Marlen Mandarin and Marque in Kyiv and Corner52 in Odessa.