ROUSSIN by Sofia Rousinovich team tries to draw attention to the social and environmental problems of our time. One of the vectors is Sustainable fashion. The brand creates wicker backpacks, bags, shoes made of polyethylene bags, "rebirths" old things in new changing the cut, adding new materials. Within Ukrainian Fashion Week SS19 the brand represents a collection the main theme of which is "Responsible Consumption." The purpose is to draw attention to the problem of plastic contamination. In the new season, the brand ROUSSIN by Sofia Rousinovich begins plastic bags recycling - in the new collection SS19 you can see things made of polyethylene bags.