On March 8 Ukrainian Fashion Week presented Fashion Move On project. Last season this project was initiated by a young designer Yuliya Polishchuk. The project was developed to support and stimulate collaboration of designers, film directors, bloggers, models and contemporary artists as such collaboration often results in trailers or short movies, which brightly and expressively demonstrate the spirit and the philosophy, the idea and the concept of designer brands.
This season the Project offered fashion-videos shot during several last seasons, namely:
THE INTERACTION by LITKOVSKAYA & ELLE Ukraine,
POUSTOVIT brand video SS 2013,
OMELYA atelier teaser,
sasha.kanevski mood video,
“Tenia” by Serge Levchenko,
a film by Yulia Romanovska about a world Top Model Iryna Kravchenko (Ukraine),
exclusive short videos by “Viva!” magazine about the work of Ukrainian designers on their collections
“Miss U” by Yuliya Polishchuk.
Iryna Danylevska, a Founder and the Head of Ukrainian Fashion Week Organizing Committee, mentioned that she couldn’t expect such a vivid interest and agitation about the project and expressed her hopes to repeat the project the next season, as this format is very interesting and exciting.
The author of the idea Yuliya Polishchuk shared with the guests of the presentation that she was really happy to see the project organized for the second time already.
Special media partner of the project - jetsetter.ua portal, where one can find all the videos presented within the project. Ukrainian Fashion Week also states gratitude to elle.com.ua, where all the videos can be found as well.