Participants: Elena BURBA, ELENAREVA, ANISIMOV, DS’ by Alonova
Ukrainian Fashion Week starts a new tradition – open door days in the showrooms of Ukrainian designers.
The most interesting is always “left behind the curtains”, namely creation of sketches, work at the collection, backstage of the show. Surely, on the eve of the show each brand has the busiest activities inside the House: fabrication department, showroom or studio.
“Open Day” project was set up in order to give a unique chance to the journalists to have a glance at the most sacramental place – the place where collections are born, the place decorated with paintings and photos inspiring the designer, the place where the interior reflects the mood and preserves the energy of the celebrities coming there…
“Open Day” project will let the journalists to be the first to discover new designer collections on the eve of Ukrainian Fashion Week.
Within the first issue of “Open Day” project the journalist will unveil new collections of four charismatic Ukrainian brands – Elena BURBA, ELENAREVA, ANISIMOV, DS` by Alonova.
The chosen designers have been participating in UFW for different period of time, they follow different strategies in brand’ promotion and development, they favor different fashion directions and participate in different fashion-events. They are absolutely different, but we will have to open the secrets of each of them.
Each of “Open Day” events will have its own concept and idea.
Elena Burba will present a true museum of her collections and a film about her life. Elena Reva will offer “French toast” format in order to tell about the latest achievements of the brand abroad and to present a fragment of her new collection. Victor Anisimov will held a of his recently founded «Дважды два» (“2x2”) brand. Olga Alonova will invite the journalists to the presentation of her new showroom.
“Open Day” project schedule:
19.09.2013 - Home museum and cinema from Elena Burba
03.10.2013 - ELENAREVA «French toast»
29.10.2013 –ANISIMOV presents «Дважды два»
Coming soon - Welcome to DS’ by Alonova new space!
You will find a separate announcement before each of the events.
Accreditation: Ukrainian Fashion Week Press Department,