Open Day. ELENAREVA – “French toast”
October 3, 2013, 11:00
6 Olginska Str.
Ukrainian Fashion Week presents the second event within “Open Day” project – “French toast” by ELENAREVA.
“Open Day” project was set up in order to give a unique chance to the journalists to have a glance at the most sacramental place – the place where collections are born, the place decorated with paintings and photos inspiring the designer, the place where the interior reflects the mood and preserves the energy of the celebrities coming there… The first meeting of “Open Day” project provoked a wave of excitement among its guests, as never before the designers have been telling so much secret about their work during one meeting.
For the first time talented designer Elena Reva invites journalists to her luxurious showroom right in the centre of Kyiv. Eating delicious French toasts in a light relaxed atmosphere Kyiv mass media representatives will be able to learn more about the most interesting facts of the brand.
For several seasons already dresses by Elena Reva have been conquering the hearts of fashionistas, have been following down red carpets and even have been turning into prizes for winners of different nominations.
Since October visit the showroom in order to:
- to be the first to see one of details of ELENAREVA S/S 2014 collection;
- to be the first to learn about the brand’s participation at Tranoï Tradeshow;
- to create together with the designer your own looks from ELENAREVA clothes.
ELENAREVA — is a luxurious womenswear brand specializing on fashionable evening dresses and conceptual dresses.
From 2009 to 2011 Elena Reva was part of OBRANI tandem, which presented 3 collections within Ukrainian Fashion Week. In the beginning of 2012 feeling the necessity to develop creative horizons and to gain European audience the designer founded her own brand ELENAREVA.
Elena Reva presented her first capsule collection “After the Apocalypse” in March 2012 already. The collection was made to highlight the purity and tenderness of women nature. The main features of the collection: light fabrics, pastel colours and powder shades. The collection was created in silk, organza, lace and chiffon. It was highly appraised not only by media representatives and clients, but also by international bloggers. An article about ELENAREVA was published on couturetroopers.com, which is among Top-100 most demanded blogs worldwide.
In summer 2012 Elena Reva in tandem with an artist Tatiana Gershuni well known for her stereo-paintings launched a collection of 3-D printed T-shirts in lace.
On October 12, 2012 within Ukrainian Fashion Week collection SS 2013 “Blooming” was presented in collaboration with a participant of contemporary art biennale Alina Yakubenko.
Accreditation: Ukrainian Fashion Week Press Department,