Masha Reva rethought Ukrainian identity in the Nadiia project
Wednesday, 31 July 2019
Masha Reva, a Ukrainian artist, a designer and the winner of The national contest among young clothing designers “Look into the Future”- 2010, became an illustrator of the first Nadiia brand ceramics collection.
The Nadiia brand is focused on discovering the spiritual, artistic and tactile potential of the objects that surround us in our daily lives. The handmade collection combines traditional Ukrainian pottery technology with the style of a contemporary artist. A bright color palette and clear dark framing emphasize the beauty and warmth of Ukrainian ceramics - an indispensable component of many generations' life.
The Nadiia project was created in 2018 by Nadiia Shapoval. Its main idea is to combine craft technologies and traditional materials with the innovative look of contemporary artists.
Applying a new approach to creating traditional household items, the Nadiia Project demonstrates to the world all the beauty and diversity of Ukraine's cultural heritage. Nadiia seeks to develop into a large-scale project. Its socio-cultural mission is to understand and adapt Ukrainian identity to the realities of the modern world.