Mary Kay® and KEÒSME® - collaboration for women's health
Sunday, 18 August 2019
Famous brands are presenting a collection of underwear to support women who have survived breast cancer.
The official beauty partner of Ukrainian Fashion Week, cosmetic brand Mary Kay®, is going to present a big social fashion-campaign to support women who have been diagnosed with breast cancer. The global initiative, Pink Changing Lives, presents an exclusive capsule collection of lingerie in collaboration with Ukrainian lingerie brand KEÒSME®.
The launch is to take place during the whole Ukrainian Fashion Week SS2020, on the eve of the international breast cancer month. KEÒSME® collection of exclusive bras is designed to become not only a stylish women’s accessory, but also a reminder of the importance to take care of your health and the necessity for regular breast examinations. 10% of sales will be donated to the Women's Health and Family Planning Charity Fund to support the rehabilitation program for women diagnosed with breast cancer.
The capsule collection with social context consists of 11 pieces made in a pink color. All the models are made exclusively from organic fabrics by the KEÒSME® designer Aliona Keosya. The collection is dedicated to a woman, her gentle unique nature and the fragility of her health. Breast cancer is the most commonly occurring cancer among women and the second most common cancer overall. However, regular visits to mammologist are important to detect the disease at very early stage. This social collaboration aims to increase the pink movement among women as well as to provide rehabilitation programs for those who are courageously fighting this decease.