Brand DZHUS presented lookbook of SS17 "CARBON" collection.
Carbon forms the key component for all known life on Earth.
Carbon is a quintessence of black, the fundamental colour of DZHUS’ identity.
Carbon is coal, traditionally mined in Ukraine, the homeland of DZHUS. The workers’ rigid routine, uniform and stern industrial constructions have inspired the surly, utilitarian leitmotif of the designs.
Carbon is graphite, used to draw harsh lines and delicate shadings, which have embodied in contoured edges and sheer textures of the monochrome garments.
Carbon is ashes, which will remain when we are gone, as a symbol of life’s fragility and the eternal cycle of nature.