Young designer Iryna Dzhus presented a lookbook of her urban F/W 2013-14 collection shown within New Names project at Ukrainian Fashion Week this March.
Architectural design of the collection interprets monumental structure of industrial objects. Stylistic leitmotiv of the collection is the functionalism of utilitarian erections and their grandiose technocratic aesthetics. The finest quality of intensively textured fabrics and metal garment accessories equal the commercial component of the items to their ideological aspect. For her collection the designer created monolith betony bracelets in collaboration with MEL Design.
The advertising campaign of DZHUS F/W 2013-14 collection was created by fashion-photographer Olga Nepravda. The ascetic loft of a Kyiv restaurant Tri: turned into an ideal location for the atmospheric expressionist shootings.