“You don't need many forms – work with content…. transform”
It is time to stop, to rethink and to transform internally – this is the main message of the Juliya Kros SS2021 Collection. The new reality dictates new rules of consumption requiring that we be new. Throughout our lives, we have so many roles to play, and there's no need to have multiple bodies for that. While playing all the roles, we stay in one body and still remain multifaceted and multifunctional.
A form can have a multiplicity of fillings, and so does an item of clothes which, while being transformed, can turn into a quite different thing. Thus we can change the form, filling it with the new content and nature and, thereby, clearing the space of many non-functional things.
The brand's characteristic black-and-white colour scheme carries a particularly important meaning in this collection. These colours stand for the end and the beginning; the intellect and the impartiality in relation to oneself; the strength and the purity – the exact qualities which we need for work with our inner content now. The blue scale, breaking up the monochrome gamut, symbolizes pacification, creativity, and dispels fears.
The basis of the collection is transforming dresses and blouses without a clearly defined front side with the ability to wear both with and without sleeves. There are also best-selling models from earlier collections, slightly improved in the possibility of transformation. New for the brand is the presence of male models.
The main criterion in choosing fabric by the designer was its naturalness and comfortable tactility. The basis of the collection is cotton, silk, tencel, viscose, linen. The presence of black-and-white crinkled viscose in the collection is a choice in favour of practicality in wearing and ease of care for the item.