Viviene Westwood, JW Anderson, Kanye West consultants in Ukraine
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Ukrainian Fashion Week and British Council continues Fashion DNA-Ukraine programme aimed to identify, celebrate and support emerging talented fashion designers in Ukraine.
In 2017-18 Fashion DNA: Ukraine aims to equip emerging Ukrainian designers with skills and knowledge of sales, particularly e-commerce, and apply this knowledge in a creative context through a digital project.
That’s why the head of the choosing process of programme participants became Emma Pull - the womenswear buyer of Farfetch (UK). As a result of personal interviews 7 participants were chosen: ELENAREVA, FROLOV, GASANOVA, Jean Gritsfeldt, Kir-Khartley, MARSALA, ROUSSIN by Sofia Rousinovich and theCOAT by Katya Silchenko this year winner of «best newcomer of the year» award within Best Fashion Awards 2017.
Fashion DNA Ukraine aims to improve business models of emerging Ukrainian designers and introduce them to the latest e-commerce trends.
Workshops from British business consultants will be held, at the creative location of IZONE on November 28-30.
The schedule and structure of workshops were worked out by Jan Miller – who has been offering specialist consultancy services across the creative industries for 20 years. Jan Miller has worked with: Erdem, Mary Katrantzou, Christopher Raeburn, Craig Green, Marques Simone Rocha, JW Anderson, Marios Schwab and etc.
Learn more about Jan Miller’s work experience you can here – http://janmiller.co/
James Brackenbury - Senior Sales Manager at Concrete Studio (London) will give designers practical advises on the analysis of commercial potential of the brand. James Brackenbury worked in Viviene Westwood.
In the final of the programme on 4-5 of December, participants will work on their own digital projects with the mentor Jon Emmony (http://jonemmony.co.uk), a former digital art director of the legendary studio Nick Knight SHOWstudio. Jon Emmony worked with Kanye West, Beats, Nike.
The results of designers’ collaborations with Jon Emmony will be presented within Ukrainian Fashion Week from 3 to 8 of February.