The Absurd Theory collection explores human relations in society. The concept is based on the image of vulnerability, the fragility of the person before the pressure of society.
Brand designer Anastasia Padalka explores human relationships in society, examines the subject of the struggle for self-awareness and the absurdity of the mutiny in the interdependence.
Grotesque images are created by mixing visual codes of the Baroque era, Gothic and punk culture attributes, while defenseless personalities embody transparent fabrics.
Symbolism in the decor: handmade "bloody" embroidery, imitation of "burnt" fabric, multilayer degradation - the effect of dirt, as well as "torn" cut, spikes and fittings on fine fabrics - human history through the emotional component. Years of life have left an imprint on the individual. From youth to death.
In the final frame of the campaign, we are presented with a picture of the Baroque era, where all the images are presented together. They are surrounded by an all-consuming darkness, and only a part of the light embodies the person we are. This frame was chosen by the brand team not by accident because it is in the interaction that determines our place in society.
The model's "bloody" tears symbolize the suffering and pain we experience from time to time, regardless of our position in society.
The collection first calls for condolences. The Q concept brand aims to raise public awareness and bring social and moral conflicts to the table by asking "why we?"
Designer Anastasia Padalka won the SS20 collection at the 20th All-Ukrainian Contemporary Design Contest and won the Grand Prix at the second International Young Designer Contest.