The heroine of the advertising campaign MALVA FLOREA revolts as a work of art. The female muse embodies the image of Galatea from ancient Greek mythology. According to the legend, Pygmalion, the king of Cyprus, who seemed to resist his love, made an ivory statue of a beautiful woman and fell in love with her. Aphrodite revived the statue that became the wife of the artist. "In the work we must always be ready for experiments and the search for something new," says Malva Chernyshova-Verbitskaya, a designer.
Campaign includes trendy images of the autumn-winter 2019/20 collection: jackets with decor, coats of artificial fur, stylish oversize sweaters and demi-couture dresses.
Photo | art direction: Yurko Kalichak
Style: Natalia Novitska
MUA: Nastya Gryniyka
Hair: Maria Tsygylyk
Set design team: Max Dutka, Mariana Shvets, Stepan Nekrashevich, Andrzej Makowski